Blubox to enhance user experience for Tesco Photo customers

London, 26th November, 2008: Blubox Software Limited, part of ROK Entertainment Group, today announced its award winning software application, Blubox, had been selected by Tesco Photo to power Tesco Picture Viewer, beginning in February 2009.

Tesco Picture Viewer, distributed free with every photo-CD dispatched, provides Tesco’s customers with a unique and enhanced experience when viewing their digital photographs processed by the Tesco Photo Service.

The Blubox system is the world’s only digital image management solution which enables the user to optimise their images for more efficient storage and high speed sharing online.

Tesco, the UK’s largest retail chain provides a comprehensive range of photo printing services, ranging from traditional digital print processing to the production of digital photo albums and on-line photo storage for over 1 million customers each year.

The Tesco Photo Viewer will be powered by Blubox, the powerful digital imaging management application currently winning awards and accolades worldwide for its highly innovative and intuitive system for managing high-resolution digital photographs on the desk-top and web.

“We are very pleased to be working with the premier retail partner whose ethos is to provide its customers with the highest standard of service possible” says Peter Boswell, CEO of Blubox Software. “From February 2009, Blubox will contribute to the overall customer experience when they develop film and digital photographs with Tesco”

“Tesco are constantly looking at ways of improving on the existing high standard of service” said Kevin Martin of Tesco “and we are delighted we will be offering such an innovative and useful technology as Blubox to our customers”.

About Blubox Software (www.blubox.com)
Blubox Software Limited, formed in 2006, has already established itself as a leading innovator as an independent software application and technology development company specializing in the design and development of encryption and compression desktop and mobile software applications and utilities.

About ROK (www.rokent.com)
ROK Entertainment Group, formed in 2004, is a world-leading mobile technology and applications developer.

ROK has filed more than 40 international patents for its suite of innovative mobile technologies.

With 3.5 billion mobile handsets in use worldwide, the mobile entertainment industry is forecast to become a multi-billion dollar business within a few years.